When Conversion Rates Lie Politely
Common ways a clean-looking funnel still misleads a product review.
Blog
Field notes on in-app conversion reporting—definitions, briefings, and the quiet ways funnels mislead.
From Raw Events to a Briefing Pack
A short workflow for turning event exports into something a stakeholder can decide on.
What Bangkok Product Teams Ask About Funnels
Recurring questions from teams balancing multi-language apps and busy release calendars.
Naming Conversion Steps That Survive Releases
How to label funnel steps so next quarter’s report still matches this quarter’s language.