Teams here often ask whether Thai and English flows should share one funnel or sit as parallel reports. The practical answer depends on whether the decision is shared: if one roadmap serves both, keep one funnel with a language breakout.
Another frequent ask: how many steps before the report becomes theatre. Three to six well-instrumented steps beat twelve decorative ones.
Payment and OTP steps deserve their own windows—latency and provider outages otherwise masquerade as product conversion loss.