Event Instrumentation Review
Before another dashboard rebuild, we check naming, completeness, and timing of the events that feed in-app conversion reports.
Conversion reports collapse when events fire late, twice, or under three names. We walk the critical path from first open to paid or activated state, flag what breaks the report, and leave engineering with a ranked fix list—not a vague “improve tracking” ticket.
Included
- Event inventory mapped to conversion steps
- Gap and duplication list
- Priority fixes for engineering
- Re-test checklist after shipping